When you talk to enough homeowners along the coastal strip: Bokarina, Warana and Wurtulla. You start to hear the same questions:
“Are properties still moving?”
“Are buyers still active?”
“Are results still strong for prestige homes?”
And despite everything you might read online, the answers from real campaigns on the ground are clearer than most people expect.
Over the past few months, my team and I have run a number of prestige and lifestyle campaigns across these three suburbs. After speaking with buyers, reviewing enquiry patterns, and watching how properties actually perform, one thing has become obvious:
The coastal market isn’t slowing, it’s just maturing.
And for homeowners, that’s not something to be concerned about. It’s something to understand. Here’s what we’re seeing, in real terms, and what it means for you.
1. Prestige buyers are still out there, and they’re serious.
One of the strongest indicators of a healthy market is what buyers do when something catches their attention.
A recent Bokarina campaign reached more than 92,000 online views, which is impressive on its own. But the real story is in the follow-through:
- 45 people made enquiries
- 39 groups came through inspections
That level of engagement doesn’t come from casual browsing.
It comes from buyers who are actively searching for the right home.
If you’re a coastal homeowner wondering whether buyer depth is still there, the answer is yes, especially for properties with strong lifestyle appeal.
2. Well-presented prestige homes are attracting confident offers.
Another strong signal came from a penthouse campaign in Bokarina.
This property saw:
- 18 groups through inspections
- Multiple offers
- A sale in just 21 days
- A final result of $2,450,000
The pattern is clear:
When a home is positioned correctly, buyers commit quickly.
It’s not about hype; it’s about matching the right home with the right audience and giving them the confidence to act.
3. If a home isn’t selling, it’s almost never because the market is weak.
One Warana property had been listed with another agency for three months, without a single offer. The owners were understandably frustrated and starting to worry about the state of the market.
But the issue wasn’t the market, it was positioning.
We relisted it with a more targeted approach, focusing on matched buyers rather than pushing it broadly into the marketplace. The result?
Sold off-market in one day.
When a property connects with the right buyers in the right way, the outcome can shift overnight.
4. Some homes generate instant momentum, and move quickly.
A coastal home in Warana recently sold within one week, after attracting more than 35,000 views and strong early enquiry.
Why so fast?
Because the campaign aligned with what buyers want right now:
- A home in a lifestyle-focused location
- Clear value perception
- Good presentation
- Straightforward communication
Fast sales aren’t a sign of a frantic market, they’re a sign of a well-executed strategy.
5. Auctions are performing well when competition is built early.
A recent Wurtulla sale drew multiple offers and sold before auction, which is a trend we’re seeing more often.
Pre-auction offers aren’t made because buyers are impatient, they’re made because buyers feel confident enough to commit before competition tightens.
For coastal sellers, this is a useful insight: Competition is still strong, you just need the right campaign to create it.
6. What all of this means if you’re a coastal homeowner
The message from the market is straightforward: **Buyers are still active.
Buyers are still motivated.
And the right strategy still makes a big difference.**
The coastal market isn’t unpredictable or volatile.
In fact, it’s behaving very consistently:
- Homes that are positioned well are achieving excellent outcomes
- Buyer quality remains strong
- Prestige homes continue to attract decisive interest
- Days on market are tightening when the strategy aligns with buyer expectations
In other words, the opportunity for a strong result is absolutely there, as long as the approach is right.
7. If you’re considering selling, or even just exploring your options, here’s the best next step
You don’t need to commit to anything.
You don’t need to make quick decisions.
But you should understand how your home fits within the current coastal market.
That means using real results, real buyer behaviour, and real local trends – not broad media commentary.
If you’d like a clear, down-to-earth conversation about what your home might achieve right now, I’m always here.
No pressure.
No agenda.
Just honest insight to help you plan your next move confidently.
You can also follow along on Facebook and Instagram, where I share real campaign results, behind-the-scenes updates, and market insights in real time.
Living Local. Selling Coastal.
— Steven du Preez | Team du Preez